RUN247 / Health / Psychology / BUFF® invites us to LIVE MORE NOW

BUFF® invites us to LIVE MORE NOW

BUFF®, leader in headwear and neckwear accessories launches LIVE MORE NOW. Promoting an outdoor lifestyle and inviting us to enjoy living in the now.

The initiative aims to turn LIVE MORE NOW into an authentic social movement. Check out their launch video:

LIVE MORE NOW is the universal sensation of achieving that feeling of freedom that comes from living in the present. Living in the now allows us to get out there and enjoy experiencing unique and unrepeatable outdoor moments. 


The audio-visual campaign is based on 10 outdoor moments, in which a variety of people can be seen enjoying their time in different locations around the world, defining the creative concept: enjoy waking up to the sound of birds, camp under a blanket of stars, feel the embrace of the wind, experience real connections with nature, discover new unexpected places, disconnect from the grind with a spontaneous walk. In short, living and enjoying unique, special moments to the fullest that sum up this lifestyle, either alone or in company, both in nature and in urban environments.

BUFF® will also launch an exclusive limited edition premium collection to accompany the campaign. Including a Coolnet UV® Multifunctional Neckwear, a Trucker Cap, a 5 Panel Cap, a Sun Bucket Hat, T-shirts for man and woman, a Closca bottle, a Moleskine® notebook and a pen.

BUFF®’s launch of LIVE MORE NOW is a call to positivity, valuing those small moments life gives us. The COVID-19 pandemic has given us the opportunity to appreciate our freedom and outdoor activities even more., To enjoy what nature has to offer us in places closer by, without having to go far to experience incredible moments, as demonstrated perfectly by LIVE MORE NOW campaign.

To learn more about BUFF® and #LiveMoreNow, please visit

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