mymo, gait-assessment creators has announced the appointment of Ben Clark as their Senior PR Manager.
Ben, who will be continuing in his primary role as Northern Europe Market Manager for COROS Wearables, commented “I’m really happy to be joining the team, I think mymo is a product with real growth potential as well as the ability to significantly change the way people buy running shoes.”
Craig Downs, Founder & CEO of mymo welcome Ben to the team: “After a successful launch, we are now entering an exciting period of our growth strategy and with the skills and contacts that Ben brings and his knowledge of the sports and wearable sectors, this will help us to achieve our longer-term vision and plans both here in the UK and further afield.”
What is mymo?
mymo replaces traditional in-store gait assessments with the latest in digital technology. You can use the tiny device anywhere to measure your running gait. mymo claims to provides you with quick and instant access to real-time gait data and uses AI technology to match your running style to the latest shoes. The technology means you should be able to buy the correct footwear for your running style.
In addition to the gait assessment, users can subscribe to mymo plus which provides them with value-added running and training content such as physio-led strength & core sessions, weekly Pilates classes, as well as access to injury prevention videos to help users get fitter and stronger for longer. Built inside the mymo app, mymo plus also allows access to a sports therapist and personal coach who can provide personalised training plans to help runners achieve their desired goals and PB’s.
We should be testing out the mymo shortly so we can report back on how we get on.
Find out more about mymo at www.mymo.co.uk
