Join the New Balance x Strava 2.6 Challenge and help to save the UK’s charities

New Balance has joined forces with Strava and the UK’s mass participation event organisers to support The 2.6 Challenge taking place from 26 April – 02 May 2020.

To take part in the New Balance x Strava 2.6 challenge, all you need to do is sign-up to the challenge on Strava and log a 2.6 mile single activity over the 26 April – 02 May 2020 and donate any amount to a UK charity of your choice.

The 2.6 challenge has been created due to the cancellation of thousands of fundraising events, which has left a huge hole in charity income across the UK, contributing to a massive £4 billion shortfall for the crucial work they do for so many people. Many charities are now facing closure.

We want to help and we need your support to make a difference. The 2.6 Challenge, begins on Sunday 26 April – the original date of the 40th Virgin Money London Marathon, the world’s biggest one day annual fundraising event, which raised £66.4 million in 2019. You can visit the Save the UK’s Charities website HERE.

For more information and to sign-up to the challenge, head to Strava:https://www.strava.com/challenges/newbalance-2-6-challenge

As a thank you from New Balance for taking part, all participants will receive a 26% discount code to use at www.sportsshoes.com once you’ve completed the challenge on Strava.

The mass-participation events organisers behind The 2.6 Challenge are: Human Race, parkrun, The Great Run Company, Run 4 Wales, Grounded Events, London Landmarks, Virgin Sport, Limelight Sports, Threshold Sports, Running High and London Marathon Events. The design and website has been created by Studio Republic and the social media campaign by LiveWire Sport. Both agencies are working pro bono.

The campaign is supported by the Charities Aid Foundation, the Institute of Fundraising, the Small Charities Coalition, the Office for Civil Society, Sport England, Sport Wales, Let’s Do This, Virgin Money Giving and JustGiving.For more information on The 2.6 Challenge, visit twopointsixchallenge.co.uk