When your brand is called inov-8, there must be a certain pressure on you to, well, innovate. While some brands have been directing all their efforts towards carbon plates and speed on the flat, inov-8 has been focussing on helping us to run longer and faster on the trails
Staveley was gripped with excitement this morning as inov-8 flung open the doors to its first-ever brand store
Inov-8 are filling the news feeds this week! The Lake District sporting brand inov-8 is set to open its first store ahead of what is expected to a bumper summer in the park
Inov-8, purveyors of great shoes, beloved of fell and trail runners all over the land. Known for grippy tread in the slippiest of mud. Nowadays also known for hiking shoes too with their new Roclite Pro
Founder Wayne Edy is back leading inov-8, who are preparing to launch the biggest sports footwear innovation of 2021
The two sports brands have launched “Step Up & Play Your Part Challenge” to surpass 21 million steps of exercise before the end of January 2021, responsibly of course
It’s that time of year! Crazy deals to part you from you’re hard earned cash. inov-8 has put a green twist on this year’s Black Friday by promising to donate 5% of all sales towards planting trees.
The freshly launched successor to the award winning 260 is now available in the impressively bold green, a practical black and now a new equally distinctive blue/yellow model.
Officially launching today the inov-8 TERRAULTRA G 270 promises to deliver another winning shoe as it develops and evolves the TERRAULTRA model.
A team of runners brought together by Lake District running brand inov-8 has successfully completed a 25,000-mile virtual lap of the world within just a week.
On Saturday 9th May, the day that would have marked their Staveley event, Lakeland Trails held their first ever virtual event with their partners, inov-8. With their running events delayed until later in the year the idea behind the virtual event was to keep runners motivated and connected, with the goal of raising money for charity. 524 runners took up the challenge.
The world’s first orienteering shoe featuring revolutionary Twin-Spike technology for the ultimate grip when racing over extreme terrain. The OROC 270 allows you to run fast with confidence while navigating at the same time.
A new film telling the story of ultra-runner Paul Tierney’s incredible 214-peak Wainwrights record is to get its international online premiere this week. Free Solo on two legs.
Two UK trail running powerhouses, both forged in the Lake District, have struck a new multi-year deal.
The much-awaited new version of the X-TALON has just been launched by inov-8. This classic shoe gets the graphene treatment.
As it’s very nearly December we thought it was about time we published a few Christmas gift ideas for runners. From ‘safe bets’ to ‘pushing the boat out’, here it is.
After its launch this week you can now watch ‘Last Women Standing’, the film about Nicky Spinks attempting the Barkley Marathons
It’s getting cold outside. We take a look at some winter kit which will keep you warm in the worst of conditions.
The Barkley Marathons fascinates and terrifies runners – inov-8 are releasing a film about Nicky Spinks’s experience there.
