Oakley® launches the new Kokoro Collection designed by renowned artist Meguru Yamaguchi. The range is created to unite athletes globally, with proceeds going to the WHO Covid-19 appeal.
Originally intended for athletes at this summer’s Olympic Games, launched now to coincide with the original date for the Tokyo 2020 opening ceremony.
To celebrate Oakley is making a $200,000 donation to support the COVID-19 Solidarity Response Fund for the World Health Organization.
heart; mind; spirit
“Kokoro,” a Japanese word meaning “heart; mind; spirit,” unifies athletes of all abilities, professional and everyday alike. Embodying the brilliance and beauty of humanity.
Oakley tasked Tokyo-born, Brooklyn-based artist Meguru Yamaguchi to design the collection because of his unique style by creating “sculptural paintings.”
Each pair is unique
Each product is completely unique, created through a custom-made machine made by Oakley engineers to replicate Meguru’s style of brushstrokes.
“I was very excited when Oakley reached out to collaborate, I’ve been a fan of the brand since my high school days,” said Meguru. “When I connected with the athletes as part of the discovery phase, I was moved by their united passion for sport. Designing a collection that was emblematic of this shared passion was core to my process and I’m thrilled with the results.”
“The Kokoro Collection celebrates how a universal love of sport can unify our community” said Ben Goss, Oakley Global Marketing Director. “We’re proud to offer our support to the World Health Organization which is addressing the global pandemic with passion and precision.”
“I’m grateful to Oakley for this generous and creative contribution to the COVID-19 Solidarity Response Fund,” said Elizabeth Cousens. (President and CEO of the UN Foundation). “The Kokoro Collection promotes the spirit of global solidarity that will be necessary to defeat this virus. We are truly at our strongest when we work together, as one team.”
The Kokoro Collection launches with:
- Flak® 2.0 XL
- Radar® EV Path®
- Radarlock® Asia Fit
- Flak 2.0 Asia Fit
- Frogskins Asia Fit
- EVZero™Blades
- Flight Jacket
- Jawbreaker™
- Airbrake® MX goggles
All pieces from the collection come equipped with Oakley’s Prizm™️ Lens Technology, designed to enhance colour and contrast so athletes can see more detail.
You can find our more at the Oakley website here.
