HOKA ONE ONE® signs 21 new international athletes

HOKA ONE ONE® has announced the 2021 additions to its EMEA elite athlete team growing roster of world renowned talent.

HOKA has signed 21 new international competitors, joining the 73 strong team of triathletes, trail runners, road and track athletes. The new additions join forces with top EU-wide talent: triathlon legend and Olympic gold medallist, Jan Frodeno (DE); winner of the HOKA Project Carbon X 2 100k women’s race, Audrey Tanguy (FR); IRONMAN champion, Joe Skipper (UK), and Dutch favourite, Tessa Kortekaas (NL), to name a few.

Athlete support

“We are incredibly proud to expand our line-up of world-class athletes and are excited to bring together some of the world’s leading, performance-minded talent. Each of our athletes show a great dedication to sport, and we look forward to providing them with high performance, innovative footwear and apparel as they complete in some of the world’s most challenging races.” said Daljiat Gill, Head of Marketing for HOKA EMEA.

Jessica Judd

With 2020 races decimated due to Covid-19, the last year has seen athletes concentrate on training and preparation.

For 2021, there are 30 UK-based athletes, with 11 new signings, including international names, as well as up-and-coming talent. Split across trail (4 athletes), triathlon (13 athletes) and road (13 athletes), HOKA welcome current UK 5000m champion, Jessica Judd (track); former U23 European Cross-Country champion, Jonathan Davies (track); and Olympian and IRONMAN triathlete, Lucy Hall (triathlon).

Getting back to racing

HOKA athlete, Jessica Judd says ‘I am really excited to be part of the HOKA family. I was attracted to the brand because the team really care about their athletes, the wider running community and the positive effects of exercise on wellbeing. My goals for 2021 are to get back racing and to get faster over 1500m and 5k. I hope to make a global championship but based on the unpredictability of last year, I’m just taking it one day at a time!’

In addition to this, HOKA will partner with Hayley Carruthers (road), Khahisa Mhlanga (track) and Carla Molinaro (Ultra). They join existing HOKA triathletes, David McNamee, George Goodwin, and Nikki Bartlett.

Find out more HERE.