On create a shoe you’ll never own

Cyclon Subscription Service

The subscription service, named Cyclon, will allow subscribers to receive, and wear, the latest in running sportswear and then return end-of-life products back to On, in exchange for the latest version. Once the used item is returned it will be fully recycled by On, who will re-use the materials to create new running gear. With this first of its kind service On is leading the circular economy in sportswear today.

“The Cyclon service is a ground-breaking new way to become more sustainable, while also ensuring the running performance is never compromised for our customers,” explains On Co-Founder Caspar Coppetti. “Customers who sign-up today will be the first ones to get the latest in sustainable running technology.”

The brand’s chosen name for the service, Cyclon, is inspired by the powerful circular weather system characterized by spinning clouds, emphasizing the circular nature of the service and the powerful impact it will have on the sportswear industry.

Bio-Based Materials

The first product to be released as part of the Cyclon service will be a fully recyclable, high-performance running shoe – also named Cyclon. At under 200 grams the Cyclon is ultra-lightweight and engineered to perform to elite level competition. The Cyclon’s energy return and plush cushioning characteristics are among the highest within the On product range.

“Making a fully recyclable, performance running shoe is a huge accomplishment, one that we’re immensely proud of,” says On Co-Founder Olivier Bernhard. “But we went a step further. We wanted to show that sustainability and performance go hand in hand. The subscription service enables runners to not only receive one of the highest performing shoes we’ve engineered, but to continuously receive the best and most up-to-date shoe technology coming out of our lab.”

Created from over 50% bio-based materials made from castor beans, the new Cyclon shoe will not only be a flagship product for innovation in sportswear design and circularity but will also represent On’s ongoing commitment to reducing reliance on virgin petroleum-based materials.

“We built Cyclon to be a sustainable solution in every sense – from an environmental perspective, as a business opportunity and for the benefit of our runners,” said David Allemann, On Co-Founder. “In engineering our sustainable product technology, we haven’t sacrificed performance. We’ve enhanced it.”

For a deposit of £25.00, customers in select countries worldwide can sign up for Cyclon starting today at on-running.com/cyclon. The shoe will be available exclusively via the subscription service in the latter half of 2021.

In the ten years since the brand was launched, On has really taken the athletic footwear market by storm. With its previously mentioned, quirky and award-winning, CloudTec® technology runners the world over are discovering the superior performance and feel of On running shoes. The brand is attracting one of the fastest-growing global fan communities and has joined the ranks of other leading brands in the US, Europe and Japan. Seemingly not content with that, this new initiative is set to see them become one of the modern day revolutionaries in sportswear.