Search

RUN247 / Running News / Athletic Brewing Fuels Spartan

Athletic Brewing Fuels Spartan

Updated on

In industry news: Athletic Brewing, the non alcoholic brewers have renewed their partnership with Spartan®, maintaining its designation as the “Official Nonalcoholic Beverage” of the world’s leading endurance sports and wellness brand.

The multi-year sponsorship sees the partnership expand beyond the US, into Spartan race markets in Canada and the UK, where Athletic is now also being sold.

“Spartan and Athletic Brewing share a passion for health, wellness, and innovation, and we’re excited to renew and expand our partnership beyond the US,” said Ian Lawson, Spartan’s Vice President of Global Partnerships. “For two years, our community in the US has embraced Athletic Brewing’s signature craft brews as part of their clean, healthy lifestyles. It’s become a favorite for race training and post-race celebrations, and we know Spartan athletes in the UK and Canada will enjoy its natural ingredients and exceptional taste, free of the side effects of alcoholic beverages as they get back to racing this year.” 

Its beers are made from traditional all-natural brewing ingredients, and are high in potassium, calcium, magnesium, with naturally occurring electrolytes. At 50-70 calories, these beers won’t compromise training or recovery.

Athletic Brewing

Athletic beers fill a void for people who have been looking for a high quality beer replacement that is nonalcoholic.  “When we started Athletic, we were told that there was no demand and would be no interest from drinkers for a beer like Athletic. Since then, demand has skyrocketed, the craft nonalcoholic beer category grew over 300% last year alone,” said Athletic Brewing Co-founder Bill Shufelt. “Our renewed partnership with Spartan validates our belief that we can expand the traditional beer-drinking occasions and reach consumers who are seeking to live healthy, balanced lifestyles without compromising on training hard, performing well and socializing with friends.”

See the Spartan race lineup here.

Coming to a store near you, or online in the UK here.

Written by
Editor

Latest Running News

Berlin Marathon 2025: Start time, how to watch live and why this is strongest ever line-up
Lazarus Lake photo by Tamara Reynolds for Sept 16th
More Willy Wonka than Fight Club – new book reveals the real Lazarus Lake
Courtney Dauwalter tackles some tough terrain at the Mt. Fuji 100 photo credit Mt. Fuji 100
UTMB and Strava team up – and the early findings are VERY promising
Joyline Chepngeno OCC 2025 UTMB
UTMB OCC and Sierre-Zinal results revised after winner Joyline Chepngeno BANNED
Holly Wootten - No Limits Photography Dragons Back 2025
Dragon’s Back results 2025: Incredible new record from Holly Wootten
trail running on your terms

Never miss out with our trail alerts & digest. Get a dose of adventure & inspiration with Boundless.

The 247 Group

The home of endurance sports

Share to...