British ultrarunner William Goodge has unveiled his next extreme endurance challenge – ‘Mission America’, an audacious attempt to run 50 marathons in all 50 US states in just 20 days.
Fresh from setting what was claimed to be the fastest-ever run across Australia last year, Goodge will now take on a logistical and physical challenge unlike anything he has attempted before, combining marathon running with near-constant travel by plane, car and RV.
The project has already drawn support from some of the biggest characters in the endurance world, with Spencer Matthews and Rich Roll among those wishing him luck ahead of the start.
‘Pain can be power’
As with many of Goodge’s challenges, the motivation runs deeper than the numbers. His late mother, who died from cancer, remains central to why he continues to push himself to such extremes.
“When I feel like I can’t take another step, I just think about seeing my mum fight for her life and I’m like, I’m nowhere near that level. So I can and I will,” he said in an Instagram post.
“The fact that it does sound so tough is what draws me into actually doing it.”

Goodge added that he wants the challenge to show how suffering can be reframed as strength.
“I want to be able to show that pain can be power, pain can be fuel – especially heightened emotion. Losing my mum to cancer gives me every reason to continue fighting on.”
A logistical operation on a different scale
Unlike previous coast-to-coast efforts, Mission America is built around a tightly choreographed travel schedule. Goodge is partnering with Goodwin, a private aviation and technology company, to move rapidly between states – including long-haul flights such as Alaska to Hawaii.
With marathon distances planned at up to five hours each, travel windows of three to seven hours, and appearances across every US state, recovery will be as big a challenge as the running itself.
“It’s not a one-man band driving across the country like I’ve done before,” he explained.
“We’ve got the list of states, the order we’re doing, and the exact times I’ll be in each place. The work that’s gone into it has been beyond measure.”
Sleep, he admits, may prove one of the biggest unknowns.
“Sometimes I’m going to have to take three naps in a day rather than sleeping overnight for six or seven hours. Outside of the physical and mental challenge, we have to get super locked in on those sleep schedules.”
From Australia to America
Mission America follows Goodge’s headline-grabbing run across Australia last year, where he covered roughly 3,800km from Perth to Sydney in 35 days – averaging more than two marathons a day.
Now, he believes this latest project could be even more compelling.
“It’s going to be incredible,” he said. “All the things we can show about how we’re doing it – it’s going to be off the charts.”








